Start with the athlete and the brief
Goals, identity, audience, timing, and non-negotiables come before outreach.
The Prime Champs standard
Right athlete. Right brand. Clear terms.
The best partnerships feel obvious to the audience because the work behind them was deliberate from the first conversation.
Start a fit review ↗From first fit to follow-through
What disciplined partnership work looks like.
Our approach combines personal context with commercial discipline. Every opportunity starts with context, moves through clear alignment, and stays accountable through delivery.
Make the commercial reality clear
Creative role, value, deliverables, usage, schedule, and expectations are shaped together.
Stay accountable through execution
We support communication, negotiation, handoffs, and the decision to extend the work.
The fit screen
Three filters before the pitch.
Follower count can inform a decision. It cannot carry one. Each opportunity has to survive a more complete commercial review.
Credibility and audience
Performance, story, momentum, and the reason a community pays attention.
Professional readiness
Responsiveness, content capability, obligations, and the ability to deliver well.
Commercial reality
Brand alignment, rights, timing, creative role, and budget in one practical view.
Professional standards
Clear expectations make better partnerships.
- Deliverables and the athlete's creative role.
- Compensation and payment timing.
- Usage rights, category restrictions, and exclusivity.
- The approval path and working deadlines.
- Named points of contact on both sides.
- Clear communication, approvals, and handoffs.
- Progress against the agreed deliverables.
- A closeout and a clear decision about what comes next.
Ready to test the fit?